Retail has become one of the most dynamic industries in recent years suffering through multiple changes and struggling to set into a new reality. This has left designers in a bit of a limbo, not knowing where to direct their efforts, should they focus on social media and digital sales channels, invest in physical points of sale or go for a personalized strategy targeting person to person. Well there are no easy answers all of these options offer pros and cons and here at Etnias World we decide the best path was to tackle them all. Retail is still a 28 trillion-dollar industry and growing, but it´s no low hanging fruit a lot of effort and thought has to be behind your brand and products. So why do it alone, the concept of our collective is to help Latin American brands face these challenges with the support and backend development that global multimillion-dollar brands have. We´ll help you optimize your social media game, create a meaningful online presence and squeeze the most out physical points of sale.